Dear Valued Customer,

Passive information collection
I understand and share your concern about privacy. We want to assure you that unicornsaddlery.com respects your privacy. We do collect passive information on products browsed via log files and we analyse this information in aggregate to ensure our site is merchandised in a manner that adds the most convenience and value to our customers. When an order is placed, we collect basic information including your name, home address, phone, email address and credit card information. We use this information to confirm your order and to respond to any questions you may have. Where required, we also share this information with certain intermediaries (e.g. Royal Mail, UPS) strictly to process and ship your order.

Mailshot use
In return for making a purchase or registering at our site, we offer to keep you informed of new and ongoing benefits, exclusive sales and promotions and other customer-only benefits. This optional information helps us tailor your experience at our site, showing you content that we think might be interesting to you. Depending on the information you give us, we will also provide you with relevant information, gift ideas, and other special offers.

If you make a purchase at unicornsaddlery.com, we include you in our list to receive (very occasional) email updates about special offers, new products and services, and relevant information. If for any reason you do not wish to receive this information or do not wish for us to provide information as described in this Privacy Policy, please reply to any of our emails and type "unsubscribe" in the subject line or send an e-mail to our shop email to opt-out. You may opt-out of receiving future mailings at any time.

Security Measures
Unicornsaddlery.com has security measures in place to protect the loss, misuse and alteration of the information that we collect. We utilise a firewall and use SSL encryption to keep this information secure. We use your Internet protocol address to help identify you and your shopping cart, and to gather broad demographic information. Our site uses cookies to keep track of the items in your shopping cart so you don't have to re-enter them each time you visit.

Cookies
Acceptance of cookies is not a requirement to browse our site, however our shopping cart does require the acceptance of cookies to work properly. Cookies are never used to store sensitive customer information such as names, addresses, passwords or credit card numbers. If you would like to place an order on our site but object to or otherwise are unable to use cookies, please feel free to place your order via our number: 01823 321753.

E-mail referrals
There are several 'e-mail to a friend' features on our site that allow you to easily share product or other valuable information with your friends. Any e-mails provided to us in the use of these features are used solely for direction of the e-mail communication. These e-mails are not retained in our database nor are they used for any other communication other than for the purpose they are originally solicited for.

Privacy Policy changes
If we decide to change our privacy policy in whole of in part, we will inform you by posting a notice on our website. Those changes will go into effect on the date posted in the notice and will apply to all users of our website. The effective date of this Privacy Policy is as of 31st December, 2005.

If you have further questions about unicornsaddlery.com's privacy policy or have other comments on how we can improve the unicornsaddlery.com shopping experience, please do not hesitate to email our customer service email address. We always enjoy hearing from you!